Workout programmes mainly present themselves as downloadable applications created by specific fitness trainers or are posted on video-sharing platforms like YouTube. Programmes offered through fitness trainer applications only provide the videos and guidance of that particular trainer and may not be comprehensive enough to tailor for all user needs, whereas the programmes posted on YouTube do not often have extensive workout categories and usually focuses on popular search requests only, leaving less popular videos at the bottom of the search results page. This may cause feelings of confusion or frustration for some users that are unable to find suitable workout videos.
Yoga International (https://yogainternational.com/) is a good example of a fitness platform, as all content is produced by them and they offer monthly subscriptions for all individuals interested in yoga. New videos are uploaded daily, and this platform can be accessed anywhere at any time. Consumers have even described this platform as a “world-class portal for online yoga classes and teacher training”. Another fitness platform, Fitness22 (https://www.fitness22.com/), offers a combination of aerobic and strength training activities, along with some diet and relaxation remedies. Fitness22 has even been featured in Fox News and The New York Times newspaper. The only issue in these platforms are the lack of exercise varieties offered.
The creation of Healthify will serve as an exclusive platform for Malaysian and global users to have easy access to all forms of workout videos. With the sole requirement of having an Internet connection, Healthify can be tailored according to user preferences. Healthify is planned to be a video-streaming service, essentially serving as a user guide for all forms of fitness. It will be inclusive of multiple workout forms, such as High Intensity Interval Training (HIIT), Weightlifting, Resistance Training, Pilates, and Yoga.